I think the idea of Ziegeπ Fed as a tongue and cheek kind of name twist for a logo is clever but I have no idea about the German cultural relevance, like if that carries the same snarky understated self deprecating type of layered meaning. That could make a goat the mascot. Goats eat anything, 'hippie/stubborn group of lady goats' sounds to me like the most apropos description of a social link aggregator. This would open up branding and brand image substantially.