I honestly would've preferred a referral program where you could get a pre-configured vps at your chosen vps provider (where the end user can choose from vps providers such as Hetzner, Glesys and so on), and that the referrer (mastodon, friendica, piefed, lemmy or mbin) gets a small cut out of every monthly payment.
Though I'm not sure how to make that an intriguing deal for the vps providers.
Centralizing the decentralized web at one provider sounds counter productive.