Elizabeth Spiers on what makes blogging work (which I’d argue is still true). “Before social media, if someone wanted to engage with you, they had to come to your house and be civil before you’d give them the time of day or let them in. And if they wanted you to engage with them, they’d have to make their own house compelling enough that you’d want to visit.”
https://talkingpointsmemo.com/tpm-25/what-made-blogging-different