@cwebber Impressive... but the actual news article about shepherd tries to be simple, but WILL NOT MAKE SENSE to anyone not familiar with the tech.
What the tech does matters, as does the ability to explain it to the general public. Find a grandmother with no knowledge of the tech, and explain it to her until she understands this AND can explain it back to you, or ask relevant questions regarding it. And rewrite using that process as a guide, until you can explain it to anyone.