@futurebird The delightful thing about this is that balls is one of the cheapest and most boring cereal shapes. Like, I remember when Trix stopped being fruit-shaped and the marketing tried to spin it as something fun and new, and even though I was a mere college student at the time I could tell this was just a cost-cutting measure. (Fortunately the fruit shapes returned in the intervening years.)
Also, to market to alpha males, the box has to be dark gray or navy blue.