In spoken English, it's common to speak the prefix "quote-unquote" before a word to signify that next word is quoted. For example, "quote-unquote research" would parse as '"research"'. Programming languages, however, lack this feature, requiring bracketing of a word by quotation marks to represent a string. We propose a new, simple, intuitive, natural means of quoting one word strings: empty-string prefix quoting. The syntax "" word parses as "word", a much more natural and intuitive means of expressing one-word strings, causing only minor problems with empty string literals. In this paper we