Ze Frank's The Show was self-hosted QuickTime videos on a blog with comments and an RSS feed. A community forum, wiki, and series of interactive web pages tied it all together. Social media was a bunch of blogs linking to each other. Facebook opened to everyone in September of that year, Google bought YouTube in November, Steve Jobs announced the first iPhone in January 2007. Twitter blew up at SXSW in March and iPhone came out in June, the beginning of the end for the dominant open social web.