The thing that #Framework doesn't seem to get is that they are a premium brand, and every premium brand is an identity brand.
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The thing that #Framework doesn't seem to get is that they are a premium brand, and every premium brand is an identity brand. Identity brands don't work because they're cheaper, or better. They don't generally follow market rules. The work because people want to be associated with the values that the brand is associated with.
Apple really pioneered this, making people think of them as the company for creative artist. They were able to sell hardware with absurd markups because they weren't selling hardware, they were selling an identity.
Now, the thing is that all identities are political. If you have an identity brand, you have a political brand. You can't really dodge that.
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undefined Simone Martelli 🏴☠️ shared this topic on
Gli ultimi otto messaggi ricevuti dalla Federazione
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Assalto alla CGIL ieri....e oggi
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@aeva at least you're not ranting on wayland 😃
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@aeva i will insert a few hours of sleep here to prepare
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L’esercito dei senza voce. Disertori ucraini
@anarchia
Sebbene la diserzione di massa del personale delle Forze Armate ucraine sia già diventata uno dei più grandi atti di disobbedienza civile nella storia del Paese dal 1991, sui media stranieri regna un silenzio pressoché totale. Dalla fine dello scorso...https://www.rivoluzioneanarchica.it/lesercito-dei-senza-voce-disertori-ucraini/
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@lritter ok ok but you gotta wait until I'm off work
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@aeva go and hurt me! see if i care!
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@lritter I could check after work if you want
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@pendell consensus and community input are important for foundational systems (eg display, audio, network, date time, etc) so that essential functionality is stable and implemented well enough that the rest of the ecosystem can be built on it, but it's not really important whether or not Crazy Bob's Chronometer Bauble fits into some grand brand vision
