@kim not at all. I work for a non-profit called the Social Web Foundation and being able to make this case is important to me.
I think there are three layers here:
- Advocacy for the technology; audience is technologists
- Advocacy for the topology; audience is decision makers
- Advocacy for using the topology for social good; audience is activists
I agree that the message is different at different layers. It's hard for me to shift up and down!