This is a really interesting result. The choices weren't great -- for people in small countries or near a border, going to another country an hour away counts as "the whole planet".
Regardless, this was a neat discussion. For me, I go to Toronto, Upstate New York or New England for shows all the time, but if something's farther away than that, it's a miss for me. I'm also pretty interested in lesser-known local bands. So I'd say "region".
Thanks everyone for the responses!