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People *hate* ads. More than half of all web users have installed an adblocker (which also protects their privacy). It's the largest consumer boycott in human history:
https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/
But no one has ever installed an adblocker for an app, because reverse-engineering apps and the mobile platforms they run on is illegal under laws like Article 6 of the Copyright Directive.
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As a result, tech companies - especially US giants, who can violate EU law with impunity - love to enshittify their apps, because they know that no one can do unto them as they did unto their own rivals (like Myspace).
Meta's new ad strategy for Threads is the perfect cue for a European repeal of Article 6 of the Copyright Directive.
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As a result, tech companies - especially US giants, who can violate EU law with impunity - love to enshittify their apps, because they know that no one can do unto them as they did unto their own rivals (like Myspace).
Meta's new ad strategy for Threads is the perfect cue for a European repeal of Article 6 of the Copyright Directive.
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Procedurally, this is a great moment for it, as the EU is finalizing the Digital Fairness Act, which could include an exemption to EUCD 6 for privacy-enhancing technologies:
Giving Europeans an effective way to push back against Meta's wholesale violation of their rights is a way that the Eurostack can score popular support *right now* - not in five years when the new data centers come online.
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Procedurally, this is a great moment for it, as the EU is finalizing the Digital Fairness Act, which could include an exemption to EUCD 6 for privacy-enhancing technologies:
Giving Europeans an effective way to push back against Meta's wholesale violation of their rights is a way that the Eurostack can score popular support *right now* - not in five years when the new data centers come online.
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It's a way of improving the lives of Europeans in immediate, concrete ways, rather than asking them to be grateful that some ministry has changed cloud providers - an important change, sure, but one that has no real impact on their daily lives.
What's more, legalizing jailbreaking for the purpose of making Threads alt-clients wouldn't just give Europeans a better social media experience - it could bootstrap European social media services.
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It's a way of improving the lives of Europeans in immediate, concrete ways, rather than asking them to be grateful that some ministry has changed cloud providers - an important change, sure, but one that has no real impact on their daily lives.
What's more, legalizing jailbreaking for the purpose of making Threads alt-clients wouldn't just give Europeans a better social media experience - it could bootstrap European social media services.
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Remember, Threads was able to achieve instant scale by moving Instagram users onto Threads wholesale, maintaining their Insta follows and followers when they created their Threads accounts.
Europe - like everywhere else - is full of entrepreneurs who are trying to get national, independent social media platforms off the ground, hoping to woo users by promising them a more privacy-respecting alternative.
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Remember, Threads was able to achieve instant scale by moving Instagram users onto Threads wholesale, maintaining their Insta follows and followers when they created their Threads accounts.
Europe - like everywhere else - is full of entrepreneurs who are trying to get national, independent social media platforms off the ground, hoping to woo users by promising them a more privacy-respecting alternative.
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They've got the same problem Zuck had when he tried to compete with Myspace: users love their friends more than they hate being spied on, so merely offering a better service is insufficient.
To get users off the old platforms, you have to lower their switching costs - you have to let them bring their friends to the new network, even if those friends are still stuck on the old network.
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They've got the same problem Zuck had when he tried to compete with Myspace: users love their friends more than they hate being spied on, so merely offering a better service is insufficient.
To get users off the old platforms, you have to lower their switching costs - you have to let them bring their friends to the new network, even if those friends are still stuck on the old network.
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Legalize jailbreaking in the EU and you'll make it possible to do "on-device bridging" - where a new social media app is able to break open the data storage of the Threads app on the same device and move that data into its own feeds. And because the EU has the GDPR, they have the privacy framework needed to police the privacy violations that breaking into other apps' data storage can lead to.
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Legalize jailbreaking in the EU and you'll make it possible to do "on-device bridging" - where a new social media app is able to break open the data storage of the Threads app on the same device and move that data into its own feeds. And because the EU has the GDPR, they have the privacy framework needed to police the privacy violations that breaking into other apps' data storage can lead to.
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Meta will squawk. They'll say Europe is legalizing the violation of its corporate rights. But Meta violates Europeans' rights at scale, and the "rights" that I'm talking about taking away from Meta are rights the EU gave it in the first place, in exchange for a broken promise of tariff-free access to the USA.
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Meta will squawk. They'll say Europe is legalizing the violation of its corporate rights. But Meta violates Europeans' rights at scale, and the "rights" that I'm talking about taking away from Meta are rights the EU gave it in the first place, in exchange for a broken promise of tariff-free access to the USA.
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Adblocking isn't stealing. Adblocking is *bargaining*. Without adblocking, the companies don't sell us services in exchange for our privacy - they plunder all the private data they can get, and dribble out services at whatever level they think we deserve. If ad-supported media was a restaurant, it'd be one where you got thrown up against a wall, relieved of your wallet, fed a handful of gruel, and then got kicked in the ass and sent on your way:
https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah
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Adblocking isn't stealing. Adblocking is *bargaining*. Without adblocking, the companies don't sell us services in exchange for our privacy - they plunder all the private data they can get, and dribble out services at whatever level they think we deserve. If ad-supported media was a restaurant, it'd be one where you got thrown up against a wall, relieved of your wallet, fed a handful of gruel, and then got kicked in the ass and sent on your way:
https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah
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Every time Donald Trump threatens the EU, he makes the case for the Eurostack, but still, he can't help himself. Likewise, every time Zuckerberg enshittifies his services, he makes the case for repealing Article 6 of the Copyright Directive, and he can't help himself either.
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Every time Donald Trump threatens the EU, he makes the case for the Eurostack, but still, he can't help himself. Likewise, every time Zuckerberg enshittifies his services, he makes the case for repealing Article 6 of the Copyright Directive, and he can't help himself either.
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Threads' inexorable enshittification is an opportunity: an opportunity to make the case for the Eurostack, an opportunity to improve the lives of millions of Europeans, and an opportunity to break through the walled gardens that keep the people we love stuck on legacy social media platforms.
When they did it to us, that wasn't progress. When we do it to them, it's not piracy.
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Threads' inexorable enshittification is an opportunity: an opportunity to make the case for the Eurostack, an opportunity to improve the lives of millions of Europeans, and an opportunity to break through the walled gardens that keep the people we love stuck on legacy social media platforms.
When they did it to us, that wasn't progress. When we do it to them, it's not piracy.
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I'll be in #Toronto TONIGHT (Jan 30) for an event with Tim Wu:
https://nowtoronto.com/event/cory-doctorow-and-tim-wu-enshittification-and-extraction/
eof/
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undefined filobus@sociale.network shared this topic on
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