All right.
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All right. Back to the htmlforpeople-based web design that I abandoned three months ago. I'm recovering from an illness and this seems to be a good job for when I have nothing better to do.
Approach: read the CSS bonus chapters on https://htmlforpeople.com/customizing-simple-css/
but instead of setting overrides, I take simple.css apart and put it back together to see what each piece does and maybe achieve similar results with half the line count. -
All right. Back to the htmlforpeople-based web design that I abandoned three months ago. I'm recovering from an illness and this seems to be a good job for when I have nothing better to do.
Approach: read the CSS bonus chapters on https://htmlforpeople.com/customizing-simple-css/
but instead of setting overrides, I take simple.css apart and put it back together to see what each piece does and maybe achieve similar results with half the line count.Writing-wise, I found some inspiration in the website of a Dutch firm that was shortlisted for the annual "worst slogan of the year" competition https://tekstzuster.nl ("de thermometer in je content").
It didn't win - it came fifth at https://www.sloganverkiezing.nl but it's a good example of how a slogan can be terrible and great at the same time, which is not the same as "so bad it's good". Rather, how good or bad it is depends on how you look at it.
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Writing-wise, I found some inspiration in the website of a Dutch firm that was shortlisted for the annual "worst slogan of the year" competition https://tekstzuster.nl ("de thermometer in je content").
It didn't win - it came fifth at https://www.sloganverkiezing.nl but it's a good example of how a slogan can be terrible and great at the same time, which is not the same as "so bad it's good". Rather, how good or bad it is depends on how you look at it.
The seemingly terrible slogan from tekstzuster is
* memorable
* curiosity-indusing (how did they get away with this? What were they thinking?) and
* part of a larger overall strategy that also demonstrates what the service is about.And it's the latter part that inspired me. Looking them up, I found a website that goes *hard* on its central metaphor with its own copywriting brimming with personality.
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The seemingly terrible slogan from tekstzuster is
* memorable
* curiosity-indusing (how did they get away with this? What were they thinking?) and
* part of a larger overall strategy that also demonstrates what the service is about.And it's the latter part that inspired me. Looking them up, I found a website that goes *hard* on its central metaphor with its own copywriting brimming with personality.
So it takes the idea of "nursing your content strategy back to health" and uses that metaphor five times in the text and six times in graphics on the front page alone. It dabbles in some other metaphors on the side, referring to love and farming in the initial paragraphs, but the nurse angle is driven home hard.
Did I mention that it was very easy to find? The name and slogan make for excellent SEO, and I don't often say that SEO is excellent b/c it rarely is.
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So it takes the idea of "nursing your content strategy back to health" and uses that metaphor five times in the text and six times in graphics on the front page alone. It dabbles in some other metaphors on the side, referring to love and farming in the initial paragraphs, but the nurse angle is driven home hard.
Did I mention that it was very easy to find? The name and slogan make for excellent SEO, and I don't often say that SEO is excellent b/c it rarely is.
What made that inspiring is that she could have easily chosen to just put some corporate pablum in there, or mention metrics, or any kind of generic yada yada writing. That would have worked fine five years ago, at least as far as selling the service to paying customers is concerned; don't know about delivering actual results for customers.
But I think now when people want pablum, they can get it from ChatGPT themselves. -
What made that inspiring is that she could have easily chosen to just put some corporate pablum in there, or mention metrics, or any kind of generic yada yada writing. That would have worked fine five years ago, at least as far as selling the service to paying customers is concerned; don't know about delivering actual results for customers.
But I think now when people want pablum, they can get it from ChatGPT themselves.So I'm just gonna rewrite my front page so that it sounds like me and focuses on the things I want to focus on (a lot of which is "I don't use AI for my work, it's all done with the jelly that fills my cabeza") and take it from there.
I'm in no hurry to finish it or show it off; when it's good, I'll know it. -
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