BMW’s R&D teams have been busy “innovating.”
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BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or legendary driving dynamics.
Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.
At first glance, it’s almost cute:
a screw head shaped exactly like the BMW logo.But the novelty wears off the moment you consider the physics.
Because this head prioritizes branding over utility:
neither the bit nor the screw head can withstand the torque of a standard Torx or Hex fastener.The result?
Broken bits, stripped screws, and more time spent on what would otherwise be a simple task.It’s a masterpiece of anti-functional design.
To the casual observer, it seems to serve no purpose other than to look “cool”,
but when it comes to the nitty gritty of DIY repair,
it ensures that a standard toolbox is useless for basic maintenance.In fact, the patent explicitly states this as a function of its design in section [0006]:
“…to prevent being loosened or tightened…by unauthorized individuals.”
https://www.ifixit.com/News/115528/bmws-newest-innovation-is-a-logo-shaped-middle-finger-to-right-to-repair -
BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or legendary driving dynamics.
Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.
At first glance, it’s almost cute:
a screw head shaped exactly like the BMW logo.But the novelty wears off the moment you consider the physics.
Because this head prioritizes branding over utility:
neither the bit nor the screw head can withstand the torque of a standard Torx or Hex fastener.The result?
Broken bits, stripped screws, and more time spent on what would otherwise be a simple task.It’s a masterpiece of anti-functional design.
To the casual observer, it seems to serve no purpose other than to look “cool”,
but when it comes to the nitty gritty of DIY repair,
it ensures that a standard toolbox is useless for basic maintenance.In fact, the patent explicitly states this as a function of its design in section [0006]:
“…to prevent being loosened or tightened…by unauthorized individuals.”
https://www.ifixit.com/News/115528/bmws-newest-innovation-is-a-logo-shaped-middle-finger-to-right-to-repair@cdarwin fair enough. Another brand in my blacklist.
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BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or legendary driving dynamics.
Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.
At first glance, it’s almost cute:
a screw head shaped exactly like the BMW logo.But the novelty wears off the moment you consider the physics.
Because this head prioritizes branding over utility:
neither the bit nor the screw head can withstand the torque of a standard Torx or Hex fastener.The result?
Broken bits, stripped screws, and more time spent on what would otherwise be a simple task.It’s a masterpiece of anti-functional design.
To the casual observer, it seems to serve no purpose other than to look “cool”,
but when it comes to the nitty gritty of DIY repair,
it ensures that a standard toolbox is useless for basic maintenance.In fact, the patent explicitly states this as a function of its design in section [0006]:
“…to prevent being loosened or tightened…by unauthorized individuals.”
https://www.ifixit.com/News/115528/bmws-newest-innovation-is-a-logo-shaped-middle-finger-to-right-to-repairWTF invents a screw that can't be loosened or tightened? A company abusing its market power. The screw is there to be evidence for tampering. Eventually, BMW's "screw you," will brick your car if it's been tampered with - the only purpose for the screw.
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BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or legendary driving dynamics.
Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.
At first glance, it’s almost cute:
a screw head shaped exactly like the BMW logo.But the novelty wears off the moment you consider the physics.
Because this head prioritizes branding over utility:
neither the bit nor the screw head can withstand the torque of a standard Torx or Hex fastener.The result?
Broken bits, stripped screws, and more time spent on what would otherwise be a simple task.It’s a masterpiece of anti-functional design.
To the casual observer, it seems to serve no purpose other than to look “cool”,
but when it comes to the nitty gritty of DIY repair,
it ensures that a standard toolbox is useless for basic maintenance.In fact, the patent explicitly states this as a function of its design in section [0006]:
“…to prevent being loosened or tightened…by unauthorized individuals.”
https://www.ifixit.com/News/115528/bmws-newest-innovation-is-a-logo-shaped-middle-finger-to-right-to-repairBMW: "we have replaced engineers with marketing and product management"
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BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or legendary driving dynamics.
Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.
At first glance, it’s almost cute:
a screw head shaped exactly like the BMW logo.But the novelty wears off the moment you consider the physics.
Because this head prioritizes branding over utility:
neither the bit nor the screw head can withstand the torque of a standard Torx or Hex fastener.The result?
Broken bits, stripped screws, and more time spent on what would otherwise be a simple task.It’s a masterpiece of anti-functional design.
To the casual observer, it seems to serve no purpose other than to look “cool”,
but when it comes to the nitty gritty of DIY repair,
it ensures that a standard toolbox is useless for basic maintenance.In fact, the patent explicitly states this as a function of its design in section [0006]:
“…to prevent being loosened or tightened…by unauthorized individuals.”
https://www.ifixit.com/News/115528/bmws-newest-innovation-is-a-logo-shaped-middle-finger-to-right-to-repair@cdarwin this is awful.
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@nebeel @DarioZanette https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.greenme.it/mobilita/micromobilita/ecco-a-voi-lo-scaramobile-il-quadriciclo-senza-volante-alimentato-solo-con-pannelli-solari-regolabili/&ved=2ahUKEwiZwOH158-SAxUf9QIHHZ8cPHMQxfQBKAB6BAgGEAE&usg=AOvVaw2Xtuf5HrhQGFL9-uDrT4QT
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@BackFromTheDud No, not at all! I was just trying to think of a clever response, lol And I loved fruit and nut bars! When looking for cake or ice cream or things like that I always look for chocolate and fruit, and it can be hard to find sometimes!
