@meganmariehart for me was about 3:1: 3 times as much followers on Twitter but the same amount of interaction.
The problem is that the bosses of social media teams need to relearn: quality over quantity. It is inherent in algorithm-driven profit platforms that clicks and numbers count because of advertising. And there is no reason to want to artificially imitate this in a medium made for people. There are now even studies showing that more and more people are turning away from algorithmic